1. Do What Is Right - Gita says Keep your Karma right -We speak the truth and buy the same product/scheme for ourself and our family. The entire corpus of our management is mainly invested in MF schemes only. Vogue places utmost importance on principles such as integrity, truthfulness, and transparency, assuring equitable and candid transactions to protect the well-being of our clients.                                                      

2. For markets, the eternal truth is mean reversion- Valuations are real, valuations don’t lie. Whenever markets or a segment of the market gets too far away from the mean, it will eventually revert to the mean - no matter what people say about why it must remain where it is.

3. Asset Allocation Is The Default Strategy -The key principle to adhere to is asset allocation. Tune out the noise from various sources, disregard sales pitches, and pay no heed to media sensationalism, as no one can accurately predict the future. Asset allocation remains the fundamental truth. It's crucial to monitor valuations, which offer an unbiased perspective. Whenever valuations reach extreme levels, make informed decisions on whether to increase or decrease allocations to a particular asset class. In all other instances, maintain your established asset allocation strategy. At Vogue, we act as vigilant custodians, safeguarding our clients' financial assets. We employ comprehensive research, expertise, and a personalized approach to deliver customized, long-term investment management solutions that align with each client's distinct objectives and aspirations.